I thought I’d briefly touch on another way that helped me to become a more balanced and experienced writer across a broad spectrum of on-line and off-line channels and also begin to build an online brand for myself. You guessed it, it’s writing content for websites.
In today’s web media, content writing becomes meaningless if it’s not written from an SEO perspective. In fact, the outcome of content writing depends on how friendly the content is for the end user, also known as user experience. Also, if a piece of writing is never indexed by the search engines, then the entire content gets no presence online.
Content writing for search engine optimization
Search engine optimization elements are of primary importance to content writers because they understand how a piece of writing can influence a website’s visibility. Webmasters are of the opinion that if content writing is not web friendly, then posting it on your website is equivalent to pasting it on a cigarette box, it draws next to no attention. However, good online writers of content will admit that stuffing some keywords in the body content and the HTML page is not all that search engine ranking counts on. But still, the body content features of the page content writing plays a crucial role in both making the content visible and helping a site owner meet the end object.
Here are some tips on how you can boost your website presence through quality content writing and also get good practice writing for publication.
Use a meaningful heading
Giving a good heading to the written on-page content will please the search spiders as much as it will please the readers. The heading should contain a keyword that web users Google in the search box. Creating a vague heading will not positively impact ranking. That is why web content writers should put their toes in the shoes of a user and understand the way people search for information on the Internet. A specific heading will allow the search engine to know what a page contains.
It is not difficult to target a dozen of keywords in a piece content however it will affect your website’s performance at two levels. First, unnecessary stuffing of keywords will force you to compromise with your writing quality. And secondly, if the search engine smells this unfair practice, your site will be rendered inactive. It is for this reason that best SEO content writing practice targets two or three keywords and uses their possible semantic variations as well because these terms are the ones that the search community frequently uses.
Make the header a little descriptive
It is very important to use a relevant description with the header. Since it is only the texts only that a search engine is capable of identifying, you can probably target more than one keyword by using a little variation or description of the central topic. Content writers often use descriptive titles that grab the attention of both the searchers as well as of the search engine.
Optimize the title tag
The use of title tags is one of the most important ways of helping your site climb the ladder and get good ranking. Writers should use exact keywords in the title tags. This is a time-tested way of optimizing a site in all the major search engines.
Strategic positioning of keywords
If you can spare the energy and time, you can carry out a little comprehensive keyword research. But the most important fact about using keywords is that the major ones should be placed in the opening section of the content. The richness of content writing for search engine optimization depends on how the keywords are distributed in the whole piece of writing.
Paying adequate attention to these requirements is very central to the ranking of a site. It’s also a great way to become aware of what’s required to promote yourself online once you have you own blog and promoting your writing to the world.